An eye-catching neon sign glowing brightly in the dark, drawing attention to a storefront among other dull buildings. The sign stands out with its vibrant colors and bold letters, symbolizing something easily noticeable and prominent. The scene is set in a bustling urban area, enhancing the contrast between the eye-catching sign and the surrounding environment. The style is characterized by exaggerated lighting effects, vivid colors, and a focus on the central eye-catching element to emphasize its visibility and impact.